How Shoplines Supplies protects your personal information.
This policy explains what personal information we collect, why we use it, who we share it with, how long we keep it, and the choices and rights you have under UK data protection law.
Last updated
11 June 2026
Privacy contact
info@shoplinessupplies.com
020 3137 8910
Data controller
Shoplines Supplies Limited, 556-558 High Road, Seven Kings, Ilford IG3 8EG
Please read this policy before using our website or placing an order.
We want your experience with Shoplines Supplies Limited to feel straightforward and secure. This policy applies when you use shoplinessupplies.com, contact us, create an account, request a quote, place an order, visit our showroom, subscribe to marketing, or otherwise interact with us.
1. Who we are
Shoplines Supplies Limited supplies retail display equipment, shelving, storage and shop fitting products to customers across the UK. For the purposes of UK data protection law, Shoplines Supplies Limited is the data controller for the personal information described in this policy.
Business details
Shoplines Supplies Limited
556-558 High Road
Seven Kings
Ilford IG3 8EG
Privacy contact
Telephone: 020 3137 8910
Email: info@shoplinessupplies.com
Website: shoplinessupplies.com
If you are unhappy with how we handle your personal information, please contact us first so we can try to help. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.
2. The personal information we collect
Personal information means information that identifies you or can reasonably be linked to you. The information we collect depends on how you interact with us.
- Identity data: name, title, username, business name and account details.
- Contact data: billing address, delivery address, email address and telephone number.
- Order and transaction data: products ordered, quotes, invoices, delivery details, returns, refunds, customer service notes and payment status.
- Payment and security data: payment method, payment reference, fraud prevention checks and transaction confirmations. Full card details are handled by secure payment providers and are not intentionally stored by us on our website systems.
- Technical data: IP address, device information, browser type, operating system, time zone, cookie identifiers and similar website technology data.
- Usage data: pages viewed, products browsed, basket activity, search terms, links clicked and how you use our website.
- Marketing and communications data: newsletter preferences, email engagement, survey responses, feedback, enquiries and your choices about marketing.
- Business account data: where relevant, trade account details, purchase authority, company information, VAT or registration details and credit account information.
We do not intentionally collect special category data, such as health, religion, ethnicity or biometric data. Please do not send us this type of information unless we specifically ask for it for a lawful and necessary reason.
3. How we collect your information
We collect information in a few practical ways:
- Directly from you when you place an order, create an account, ask for a quote, call us, email us, visit our showroom, subscribe to updates, complete a form, request a return or contact customer support.
- Automatically from our website through cookies, analytics and similar technologies when you browse shoplinessupplies.com.
- From service providers such as payment processors, courier partners, fraud prevention services, website platforms, marketing platforms and review or analytics providers.
- From public or business sources where we need to verify business details, process a trade or credit account request, prevent fraud or recover money owed to us.
We only use personal information where we have a lawful reason.
The main lawful reasons are performance of a contract, legitimate interests, legal obligation and consent where required.
4. How and why we use your information
| Purpose | Data used | Lawful basis |
|---|---|---|
| To create and manage your customer account | Identity, contact and account data | Contract and legitimate interests in providing account features |
| To process orders, quotes, payments, refunds, deliveries and returns | Identity, contact, order, transaction and payment data | Contract, legal obligation and legitimate interests in operating our business |
| To answer questions, provide customer support and manage complaints | Identity, contact, order and communications data | Contract and legitimate interests in helping customers and improving service |
| To prevent fraud, protect our website and keep records secure | Identity, contact, payment, technical and usage data | Legitimate interests and legal obligation |
| To manage business, trade or credit account requests where available | Business account, identity, contact, order and credit information | Contract, legitimate interests and legal obligation |
| To send order updates, service messages and important account notices | Identity, contact, order and communications data | Contract and legitimate interests |
| To send offers, product updates and newsletters where allowed | Identity, contact, marketing and communications data | Consent where required, or legitimate interests where law allows marketing to existing customers |
| To improve our website, products, stock planning, advertising and customer experience | Technical, usage, order and marketing data | Legitimate interests and consent for non-essential cookies where required |
| To comply with tax, accounting, legal, regulatory and dispute requirements | Identity, contact, order, transaction and communications data | Legal obligation and legitimate interests |
We do not use your personal information to make decisions based solely on automated processing that have legal or similarly significant effects. Fraud screening tools may help us flag an order for manual review.
5. Marketing and your choices
We may contact you about products, offers, services, guides or updates that may be relevant to you. We will only send electronic marketing where the law allows us to do so.
- You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
- We may send existing customers information about similar products or services, unless they have opted out.
- We do not sell your personal information to third parties for their own marketing.
- Service messages about orders, payments, delivery, safety, account security or returns are not marketing and may still be sent when needed.
6. Cookies and similar technologies
Cookies are small files placed on your device when you visit a website. We use cookies and similar technologies to keep the site working, remember basket and account activity, understand website performance, improve content and support relevant advertising.
- Strictly necessary cookies help the website, checkout, basket, security and account features work.
- Preference cookies remember choices such as display settings or saved preferences.
- Analytics cookies help us understand how visitors use our website so we can improve it.
- Marketing cookies may help us measure advertising and show relevant offers on our website or other platforms.
You can manage cookies through your browser settings and, where available, through our website cookie settings. Blocking some cookies may affect how the website and checkout work.
7. Who we share information with
We share personal information only where needed for the purposes described in this policy. We require service providers to protect personal information and use it only for the agreed purpose.
- Website, ecommerce, hosting, IT, cyber security and data storage providers.
- Payment processors, banks, finance providers, fraud prevention services and card security partners.
- Couriers, delivery networks, warehouses, suppliers and manufacturers where needed to fulfil or resolve an order.
- Email, marketing, analytics, advertising and customer review providers.
- Professional advisers, insurers, auditors, accountants, debt recovery agencies and legal advisers.
- HMRC, regulators, courts, law enforcement or public authorities where required by law or needed to protect rights, property, safety or security.
- Another organisation if we sell, transfer or restructure all or part of our business, subject to appropriate confidentiality and data protection controls.
8. International transfers
Some of our service providers may process personal information outside the UK. Where this happens, we take steps designed to protect your information, such as using countries recognised as providing adequate protection, approved contractual safeguards, or other lawful transfer mechanisms.
9. How long we keep information
We keep personal information only for as long as reasonably needed for the purpose collected, including to provide products and services, meet legal and accounting duties, resolve disputes, prevent fraud and enforce agreements.
- Order, invoice, payment and tax records are usually kept for up to six years after the relevant accounting period, unless a longer period is required.
- Customer account records are kept while the account is active and for a reasonable period afterwards.
- Customer service, returns and complaint records are kept for as long as needed to resolve the matter and protect legal rights.
- Marketing records are kept until you unsubscribe or we decide the data is no longer useful, unless we need to keep a suppression record so we do not contact you again.
- Website analytics may be aggregated or anonymised so it no longer identifies you.
10. How we protect your information
We use practical security measures to protect personal information, including secure checkout processes, access controls, staff awareness, trusted payment providers, system monitoring and appropriate technical safeguards. No website or internet transmission is completely secure, but we work to keep information protected and respond to suspected security incidents responsibly.
Please keep your account password confidential and avoid sending payment card details by email.
11. Your data protection rights
Depending on the situation, UK data protection law gives you rights over your personal information. These may include the right to:
- ask for access to a copy of the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete personal information where there is no good reason for us to keep it;
- ask us to restrict how we use your information;
- object to certain uses, including direct marketing;
- ask for certain information to be transferred to you or another provider;
- withdraw consent where we rely on consent.
To exercise a right, contact us using the details in this policy. We may need to verify your identity before responding. Some rights are limited, for example where we must keep records for tax, legal, accounting, delivery, fraud prevention or dispute reasons.
12. Children, third-party links and other websites
Our website is intended for customers buying retail display, shelving, storage and shop fitting products. It is not aimed at children and we do not knowingly collect personal information from children.
Our website may include links to third-party websites, plug-ins, payment services, finance services, social platforms or delivery tracking services. Those services have their own privacy policies, and we are not responsible for how they handle personal information after you leave our website or interact with them directly.
13. Changes to this policy
We may update this policy from time to time to reflect changes in our website, services, suppliers, legal requirements or business practices. The latest version will be posted on this page. If we make a significant change, we will take reasonable steps to bring it to your attention.
Please keep your account and order contact details up to date so we can contact you about orders and important service information.
The simple version.
We use personal information to run Shoplines Supplies Limited properly: to process orders, take payment, arrange delivery, support customers, prevent fraud, meet legal duties and improve our website. We do not sell your personal information. You can contact us at any time about your privacy rights or marketing preferences.
Contact Shoplines Supplies Limited.
Call us
020 3137 8910
Email us
info@shoplinessupplies.com
Write to us
Shoplines Supplies Limited
556-558 High Road
Seven Kings
Ilford IG3 8EG
We can help with orders, accounts and privacy requests.
Contact Shoplines Supplies Limited if you want to update your details, unsubscribe from marketing or ask about your personal information.
