How Shoplines Supplies uses cookies.
This policy explains the cookies and similar technologies used on shoplinessupplies.com, why we use them, and how you can manage your choices.
Essential cookies
These keep the basket, checkout, account, security and consent features working.
Optional cookies
These help us improve the website, remember useful preferences and measure marketing.
You stay in control
You can change non-essential cookie choices through cookie settings or your browser.
What we use, why we use it and how to manage it.
This Cookie Policy should be read alongside our Privacy Policy. It applies when you browse, shop, create an account, use checkout, submit forms or interact with features on our website.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They help a site recognise your browser, remember information from one page to another and support features such as baskets, checkout, account sign-in, preferences, security and analytics.
Similar technologies include pixels, tags, local storage, session storage and scripts that store or access information on your device. In this policy, we use “cookies” to include these similar technologies where relevant.
2. Why we use cookies
We use cookies for practical ecommerce reasons and to improve the service we provide. The main purposes are:
- To run the store: keeping your basket, checkout, account, secure forms and website sessions working.
- To remember preferences: such as whether you want prices shown including or excluding VAT, or whether you have closed certain site notices.
- To protect the site: supporting fraud prevention, spam prevention, load balancing and security checks.
- To improve performance: understanding how visitors use pages, categories and checkout so we can make the site easier to use.
- To support marketing: measuring campaigns and showing more relevant offers where non-essential marketing cookies are enabled.
Some cookies are essential. Others are optional.
Some cookies are needed for the website to work. Others are optional and should only be used where consent is given through our cookie tools or a similar control.
3. Cookie types we use
| Category | Purpose | Examples | Consent position |
|---|---|---|---|
| Strictly necessary | Required for the website, basket, checkout, security, account sign-in and consent controls to work. | Storefront session, basket, checkout, anti-fraud, CSRF/security and cookie-preference records. | Usually required. These cannot normally be switched off through our website. |
| Preference and functional | Remember useful choices and optional site interactions. | VAT display preference, newsletter-popup choice, recently-bought notice choice and saved display settings. | May require consent unless the cookie is strictly needed to provide a feature you requested. |
| Analytics and performance | Help us understand traffic, popular pages, errors and how visitors move around the site. | Google Analytics or other analytics tools where enabled. | Consent should be requested before non-essential analytics cookies are set. |
| Marketing and advertising | Measure ads, understand campaign performance and help show relevant advertising on other platforms. | Google Ads, remarketing tags, social advertising pixels or similar tools where enabled. | Consent should be requested before marketing cookies are set. |
| Third-party service cookies | Support services such as payment, security, forms, embedded content, social sharing or customer reviews. | PayPal, Klarna, Google reCAPTCHA, social media plug-ins, review or video tools where used. | Depends on the service. Optional tracking cookies should be controlled by consent. |
4. Known site cookies and technologies
The exact cookie names can change when our ecommerce platform, payment providers or marketing tools update their services. The table below explains the known cookies and technologies used by the current site theme and common store services.
| Cookie or technology | Who sets it | What it does | Typical duration |
|---|---|---|---|
| Storefront, session, basket and checkout cookies | Shoplines Supplies / BigCommerce | Keep the shopping basket, checkout journey, customer account, secure requests and site sessions working. | Session to platform-defined periods. |
| Consent manager records | Shoplines Supplies / BigCommerce consent tools | Remember your cookie choices so we do not ask you on every page. | Usually persistent for a reasonable period, depending on platform settings. |
| showTaxPrice | Shoplines Supplies | Remembers whether you have chosen to view prices including VAT or excluding VAT. | 7 days. |
| haloNewsletterPopup | Shoplines Supplies | Remembers when you close or complete the newsletter popup so it does not keep appearing. | Set by the site popup configuration. |
| recently_bought_notification | Shoplines Supplies | Remembers when you close the recently-bought notification. | Short period or session, depending on browser handling. |
| Google Analytics and Google Ads cookies, where enabled | Measure website visits, campaign performance, conversions and advertising effectiveness. | Set by Google and may vary by cookie. | |
| Google reCAPTCHA | Helps protect forms from spam, abuse and automated submissions. | Set by Google and may vary by cookie. | |
| Payment service cookies | Payment providers such as PayPal or Klarna, where used | Support secure payment, fraud checks and checkout services. | Set by the relevant provider. |
If we add or remove significant cookies, we will update this policy or our cookie settings information where practical.
5. Third-party services
Some cookies are set by trusted third parties when their services are used on our website. These providers may process information under their own privacy and cookie terms as well as under arrangements with us.
- BigCommerce: ecommerce platform, basket, checkout, account and consent management services.
- Payment providers: secure payment and fraud prevention services, including PayPal or Klarna where available.
- Google services: analytics, ads measurement and reCAPTCHA protection where enabled.
- Social media or embedded tools: sharing buttons, videos, reviews or similar features where enabled.
- Email and marketing tools: newsletter sign-up, campaign measurement or customer communication tools where enabled.
We do not control every cookie placed by a third-party service. If you interact with a third-party feature, you should also read that provider’s privacy and cookie information.
6. Consent and cookie settings
We aim to use non-essential cookies only where consent has been given. Essential cookies are used because the website and checkout cannot work properly without them.
- You can accept or reject non-essential cookies through the cookie banner or cookie settings tool where available.
- You can change your choices later through cookie settings, if shown in the website footer or consent banner.
- Your preference applies to the browser and device you used when making the choice.
- If you clear cookies, use a different browser or use another device, we may need to ask again.
- If our use of cookies changes significantly, we may ask for updated consent.
7. Browser controls and opt-outs
You can also manage cookies through your browser settings. Most browsers let you block cookies, delete existing cookies, reject third-party cookies or receive a warning before cookies are placed.
Blocking all cookies may affect core website features, especially basket, checkout, account sign-in, secure forms, VAT display preferences and saved consent choices.
- AboutCookies.org explains how to manage cookies in common browsers.
- Google Analytics Opt-out Browser Add-on can help you opt out of Google Analytics in supported browsers.
- Network Advertising Initiative opt-out gives information about some interest-based advertising choices.
- The ICO cookie guidance for the public explains cookie rights in the UK.
8. Similar technologies
We may use pixels, tags, scripts, local storage, session storage or device identifiers for similar purposes to cookies. For example, these technologies may help measure ad conversions, remember display settings, keep the site secure or understand how pages are used.
Where the law treats these technologies like cookies, we handle them in the same way and ask for consent where required.
9. Changes to this Cookie Policy
We may update this policy to reflect changes in our website, ecommerce platform, cookie tools, suppliers, marketing services, legal requirements or business practices. The latest version will be posted on this page.
If a change is significant, we will take reasonable steps to make it clear, such as updating the cookie banner, consent settings or policy date.
10. Questions about cookies
If you have questions about this Cookie Policy or how Shoplines Supplies Limited uses cookies, contact us using the details below.
- Email: info@shoplinessupplies.com
- Telephone: 020 3137 8910
- Address: Shoplines Supplies Limited, 556-558 High Road, Seven Kings, Ilford IG3 8EG
The simple version.
We use essential cookies to make the Shoplines Supplies website work. We use optional cookies to improve the site, remember helpful choices and measure marketing, but these should only run where you have allowed them. You can change your choices through cookie settings or your browser.
Read how we protect customer and order information.
Our Privacy Policy explains what personal information we collect, how we use it and the rights you have under UK data protection law.
